How to write headlines that actually work?
A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
Our Botanical Garden is an advocate for the plants
The Garden contains 50 different gardens and plant collections. There is a serene cascade waterfall, as well as wetlands and a 50-acre (20 ha) tract of original, never-logged, old-growth New York forest.
The Innovators:
How a Group of Geniuses, and Geeks Created the Digital Revolution
Many books have been written about Silicon Valley and the collection of geniuses, eccentrics, and mavericks who launched the "Digital Revolution"; Robert X. Cringely's Accidental Empires and Michael A. Hiltzik's Dealers of Lightning are just two excellent accounts of the unprecedented explosion of tech entrepreneurs and their game-changing success.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century—innovator by innovator, just as the players themselves stood atop the achievements of their predecessors—his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine to Alan Turing.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century—innovator by innovator, just as the players themselves stood atop the achievements of their predecessors—his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine to Alan Turing.
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Pineapple Loft, 22 Pink Street, New York
